Successful content marketing is about creating a connection between your audience and your brand. In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in […]
The period we are in, beyond the pandemic that prompts us to stay home and rethink our actions and activities, changes almost all the data of the problem when it comes to how we communicate in this context.
Corporate communication is taking the lead, but maintaining a dialogue with consumers should also be a priority. How do you manage it all as a marketing manager? In China, which has reported more than 80,000 cases than any other country, the coronavirus has created an unstable terrain for local and foreign brands operating in the […]