Like everyone else, marketing and communication professionals have had a challenging few weeks. As the pandemic expands, marketers and customer experience professionals have done their best to keep up with and bridge swiftly shifting consumer and brand needs. These are the most common 7 behaviors brands adopted in the early days…
In marketing, we often talk about storytelling but there are few companies that can master this technique to perfection. In addition there is a big difference between making stories instead of telling stories. Let’s see what’s the difference.