The secret? The relationship you develop with the reporter. Let’s see how you can do it.
In marketing, we often talk about storytelling but there are few companies that can master this technique to perfection. In addition there is a big difference between making stories instead of telling stories. Let’s see what’s the difference.
Starting from 2nd of July, our colleague Diana, owns a blog inside the Swiss newspaper: Le Temps. She was chosen to write there after submitting an application, 6 months ago. The main topic of the blog covers the corporate communications trends in the new media environment.