In marketing, we often talk about storytelling but there are few companies that can master this technique to perfection. In addition there is a big difference between making stories instead of telling stories. Let’s see what’s the difference.
Starting from 2nd of July, our colleague Diana, owns a blog inside the Swiss newspaper: Le Temps. She was chosen to write there after submitting an application, 6 months ago. The main topic of the blog covers the corporate communications trends in the new media environment.