CROSS MARKETING PARTNERSHIP
We are now working, for one of our Clients in the HR industry, on developing their partners network. What does it mean? We identify networks of people with similar interests as our Client and with content opportunities (they already have their own blog or magazine). We contact this potential partners and propose them some content packs which is compulsory to be useful to their community.
That is what we have been doing for our Client too. The advantage of this kind of project is that the client can access stakeholders that would be interested in its products or services but don’t particularly know the client. This is a way to get to know each other 🙂
Client: Game-based-learning supplier
Skills: strategy / content creation