BRIEF: One of our clients in the sustainability industry wanted to create an online community aware of the danger of pollution by improperly disposing of light bulbs. In addition, in 2021, the recycling target increased by 65% compared to 2020. In this case, the customer needed this message to reach as many people as possible.
OUR SOLUTION: Our solution was to create a brand podcast in audio format, initially and then in video format. Given that the topic to be covered was quite a niche (light bulb recycling), we proposed expanding the subject to cover a wider area of interest, thus attracting more people. Also, considering that video content has prevailed for a long time, we proposed to make the podcast in video format, in the form of reports with designers and creators of a sustainable lifestyle.
RESULTS: After six months, the results we got were growing the community on YouTube with about 300 subscribers and increasing the number of views by over half a million.