BRANDED PODCAST / MARCOM

HomeBRANDED PODCAST / MARCOM

BRIEF: Considering that we live in the age of online content, we thought of a creative way to talk about ourselves and what we do differently from our competitors.

OUR SOLUTION: Starting from creating a magazine about content, we came to the idea of creating a brand podcast to draw attention to what content marketing means and its importance in the new context.

RESULTS: We created a community of 2,000 people on YouTube and another 3,000 on social media (Facebook, Instagram, and LinkedIn). We generated brand awareness and generated leads based on the quality content created.

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