Archive for the
‘Ideas for marketers’ Category

If the virus doesn’t stop you from going home, these spoilers will :))

We can overcome the Covid-19 crisis through the kindness contract
-- Diana Serban / D-COMMUNICATIONS --

Kindness is such a rare attribute nowadays that we barely imagine it can deliver specific business results. We are convinced far too often that entrepreneurship is about competitiveness, hard work… I think #different. Entrepreneurship is first of all about #softskills: kindness, empathy, emotional intelligence… being #human. Clients, employees, partners need to be perceived as complex […]

Like everyone else, marketing and communication professionals have had a challenging few weeks. As the pandemic expands, marketers and customer experience professionals have done their best to keep up with and bridge swiftly shifting consumer and brand needs. These are the most common 7 behaviors brands adopted in the early days…

Corporate communication is taking the lead, but maintaining a dialogue with consumers should also be a priority. How do you manage it all as a marketing manager? In China, which has reported more than 80,000 cases than any other country, the coronavirus has created an unstable terrain for local and foreign brands operating in the […]

As we approach 2021, we know that the path to purchase is continually shifting and becoming hyper-fragmented. Even the direct-to-consumer markets, which have seen phenomenal annual growth, are seeking opportunities to future-proof themselves against shifting consumer priorities. More so than ever, that’s the shift that matters – it’s no longer a path to purchase, it’s […]

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