The period we are in, beyond the pandemic that prompts us to stay home and rethink our actions and activities, changes almost all the data of the problem when it comes to how we communicate in this context.
Archive for the
‘Ideas for marketers’ Category
If the virus doesn’t stop you from going home, these spoilers will :))
We can overcome the Covid-19 crisis through the kindness contract
Kindness is such a rare attribute nowadays that we barely imagine it can deliver specific business results. We are convinced far too often that entrepreneurship is about competitiveness, hard work… I think #different. Entrepreneurship is first of all about #softskills: kindness, empathy, emotional intelligence… being #human. Clients, employees, partners need to be perceived as complex […]
Like everyone else, marketing and communication professionals have had a challenging few weeks. As the pandemic expands, marketers and customer experience professionals have done their best to keep up with and bridge swiftly shifting consumer and brand needs. These are the most common 7 behaviors brands adopted in the early days…
Corporate communication is taking the lead, but maintaining a dialogue with consumers should also be a priority. How do you manage it all as a marketing manager? In China, which has reported more than 80,000 cases than any other country, the coronavirus has created an unstable terrain for local and foreign brands operating in the […]
As we approach 2021, we know that the path to purchase is continually shifting and becoming hyper-fragmented. Even the direct-to-consumer markets, which have seen phenomenal annual growth, are seeking opportunities to future-proof themselves against shifting consumer priorities. More so than ever, that’s the shift that matters – it’s no longer a path to purchase, it’s […]
Wondering what will be the big Instagram marketing trends for 2019? All Instagram companies have one thing in common: the desire to increase Instagram engagement. Let’s see what’s new in Insta Stories and how to take advantage of it according to later.com…
Events are a great opportunity to learn and to meet new people in the same area of activity. And when speaking about social media there’s a lot of speaking about. Isn’t it? That’s why we have selected a few of the most interesting social media conferences in Europe for the end of 2018 and the […]
The secret? The relationship you develop with the reporter. Let’s see how you can do it.
In marketing, we often talk about storytelling but there are few companies that can master this technique to perfection. In addition there is a big difference between making stories instead of telling stories. Let’s see what’s the difference.