During these times it’s perfectly normal to ask yourself, as a content marketer, how you should adapt your content so that it would make a difference and stand out in the crowd. In the following we will try to disseminate some of the most important aspects to be kept in mind when preparing your content […]
To be really remarkable in 2020 is something to see. In a period of time when almost everyone lacks motivation, drive to work or even to get out of bed, to be something out of the box looks so hard to attain. But just looking at the world, the way it is today, we can […]
One of the most challenging things for a content marketer is to write catchy and convincing texts. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post. So how do you make sure that your content marketing efforts aren’t going to waste? Here are some […]
Successful content marketing is about creating a connection between your audience and your brand. In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in […]
The period we are in, beyond the pandemic that prompts us to stay home and rethink our actions and activities, changes almost all the data of the problem when it comes to how we communicate in this context.
If the virus doesn’t stop you from going home, these spoilers will :))
We can overcome the Covid-19 crisis through the kindness contract
Kindness is such a rare attribute nowadays that we barely imagine it can deliver specific business results. We are convinced far too often that entrepreneurship is about competitiveness, hard work… I think #different. Entrepreneurship is first of all about #softskills: kindness, empathy, emotional intelligence… being #human. Clients, employees, partners need to be perceived as complex […]
Like everyone else, marketing and communication professionals have had a challenging few weeks. As the pandemic expands, marketers and customer experience professionals have done their best to keep up with and bridge swiftly shifting consumer and brand needs. These are the most common 7 behaviors brands adopted in the early days…
Corporate communication is taking the lead, but maintaining a dialogue with consumers should also be a priority. How do you manage it all as a marketing manager? In China, which has reported more than 80,000 cases than any other country, the coronavirus has created an unstable terrain for local and foreign brands operating in the […]
